Emeka Oguh founded PeopleJoy after successfully exiting his prior mobile app publishing business. His mission was to remove the roadblocks to financial freedom by eliminating student debt.
PeopleJoy launches student loan repayment assistance (SLRA) as an employee benefit for employers to make matching contributions to their employees' student loans as a creative way to attract and retain talent.
PeopleJoy launches a retail student loan advisory service to address consumer demand for advice.
PeopleJoy pivots its student loan advisory business model from B2C to B2B
PeopleJoy expands its platform to include PSLF Assistance, Student Loan Repayment Assistance, Secure Act 2.0 Student Loan Matching, Tuition Reimbursement, and College Financial Planning. Loan forgiveness with PeopleJoy exceeds $35 million.
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